MATCHA 101
Everything worth knowing
before you buy matcha
Five short reads, in the order we would read them.
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01
Why the matcha you tried was bitterFour reasons a first cup goes wrong, and none of them are your fault.
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02
What the grades actually meanCeremonial, premium, culinary — industry words, not regulated ones.
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03
Why the cultivar is on our tinsTea is not one plant. Knowing which one you drank is how you find it again.
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04
Uji and KagoshimaTwo regions at opposite ends of Japan, and what each is known for.
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05
Choosing it, and keeping itWhat to look for on a tin, how to store it, and where to start.
